Insights

amazon

There's a lot of buzz around Amazon launching an NFT initiative. The current speculation is that Amazon's NFT initiative will launch this spring. The implications of Amazon entering the space verses other tech giants is quite substantial.

There's a lot of buzz around Amazon launching an NFT initiative.

Amazon's Web3 Strategy: B2C and B2B

nike

Through a series of challenges and contents, Nike aims to surface a new kind of creative direction that is community driven.

The brand is launching the .SWOOSH Studio where the creative director is "you"

Nike brings .SWOOSH to life with its first co-creation challenge

upside.coop

The promise of web3 though is its ability to facilitate ownership of digital networks, something that's desperately needed as more and more of the value we all create is done so online.

The ultimate loyalty, referral, and engagement tool

7 Step Guide For Community Ownership

Yuga Sewer

While the teaser video is NSFW, and the game itself will not appeal to many reading this, the fundamentals are important to study.

The first game from the creators of Bored Ape Yacht Club

Yuga's Next NFT Launch: Sewer Passes

Jump News

porsche

A total of 7,500 NFTs were made available, but as of this writing just under 1,500 have been minted.

After struggling to mint their full supply, here's what the iconic brand should do next.

Porsche's Next Move

Brand Launch

web3 brand builder

Today kicks off our new series, Web3 Brand Builders. In this series, you’ll hear from Sky Club members who are building the next generation of web3 native brands.

This interview is a part of our Web3 Brand Builder series, featuring Sky Club community members.

Onboarding a billion people to web3 — Jeremie Cabling of Wally

doodles

While Flow has established great relationships with icon brands, it has not faired so well in terms of attracting web3 native projects. That all changed when Doodles announced it would be expanding its ecosystem by building on Flow's blockchain.

Doodles founder, aka Poopie, outlined three main reasons.

Why leading NFT brand Doodles moved to Flow's blockchain

Super recap

This week's biggest headlines from the wild world of web3 and beyond.

The #1 weekly recap for innovative brand builders

Super Recap Friday: January 27, 2023

flaunt

First official Salesforce Partner offering web3-powered loyalty solutions to help enterprise brands

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Enterprise Web3 Loyalty Platform — Flaunt

The #1 weekly recap for brand marketers innovating in web3 and beyond

Super Recap Friday: January 20

research library

This past Sunday I spent about five hours scanning and organizing some of the top web3 trends reports. Below is a screenshot of this Google Sheet. 

The largest analysis of web3 research and reports

 Jump Research and Reports Library

blockchain adoption

Today's brief is something that should land on the desk of every brand and agency executive.

The web3 industry is about to break through a critical adoption phase and we have some strong data points to back it up.

Where does web3 adoption stand?

nat geo

National Geographic has jumped into web3 with the launch of their first NFT collection.

Launched on Polygon with support from Snowcrash

National Geographic Launches NFT Collection

Jump 2022

Kicking off 2022, Morning Brew wrote a really nice article in January highlighting the Jump Community as the Discord community where marketers learn about web3.

Let's look back at our own 2022

Highlights from 2022: Jump News and Sky Club Community

Super Recap Friday: January 6, 2023

Flow Blockchain

If you're deep into crypto and web3, Flow is often an after thought.   The hardcore web3 community pays very little attention to Flow. Yet, the lineup of brands building in the ecosystem is nothing short of impressive. 

The list of brands partnering with Flow is impressive.

Which brands are using Flow's blockchain?

blockchain for brands

The first major collaboration between a brand and blockchain was between the NBA and Flow back in 2020 when they launched NBA Top Shot.

As more brands enter web3, which blockchains will lead the way?

Blockchains for brands

Tiffanys Cryptopunks Pendents

Today I want to share my key takeaways on Tiffany's execution. If you have any to add please reply and share yours. I'd love to hear them.

When Tiffany announced it would create custom pendents for Cryptopunk holders, the brand showed the world just how powerful web3 can be.

5 Insights: Tiffany x CryptoPunk Pendents

This week the world's number one selling NFT project announced a game which means we're at the starting point of Web3+, the stage where real businesses emerge. 

Our weekly rollup of the top web3 news for brand builders

Super Recap Friday, 13 Jan 22

Fashion as tech

You know you're living through a period of great innovation when the world of fashion goes through an evolutionary leap.

The web3 fashion industry crossed $1b in 2022.

Fashion has always been about technology

jump news daily

Jump News is for brand builders who want to innovate in web3 and beyond. To live up to this promise, we believe that our own brand should be built around web3 fundamentals. But why stop there? Why not also share our lessons and insights along the way?

For brand builders who want to innovate in web3 and beyond

Jump News Daily

liquid death here

Founded in 2019, Liquid Death is now valued at $525 million.  They sell 16.9 US fl oz "tallboy' water cans with a promise to "murder your thirst"

Founded in 2019, Liquid Death is now valued at $525 million.

Liquid Death's Murder Heath Death Club PFP

starbucks odyssey

There are 27.4 million rewards members, and this makes up 53% of U.S. revenue. To think Starbucks is just playing around with web3 would be a huge mistake. 

Yesterday the first NFT stamp was released for Starbucks Odyssey

Behind the scenes of Starbucks Odyssey

This is the third iconic brand we've covered in three days. Between Starbucks, Porsche, and Nike, we're going to build some incredible real-time case studies.

Over 150,000 brand NFT IDs have been created

Nike opens up .SWOOSH IDs

cointelegraph

The program aims to "help web3 companies boost their media presence, community growth and brand awareness." You can read a full overview of the program here. Startups exchange equity to enter the program and receive one to three years of support. 

Cointelegraph, one of crypto's leading media brands, launched an accelerator program seeking to support web3 startups. 

Builders helping builders

Meme Land

Memeland was created to "bring ownership to every community in the world."  It is billed as a web3 venture studio that's building and investing in social products for community, with community. 

Memeland is an NFT project launched by 9gag, a Reddit style meme website launched in 2008 and headquartered in Hong Kong.

Case Study: Memeland's NFT Launch

Mastercard Web3 Music Accelerator

You may have seen the news that Mastercard launched an artist creator program. For today's brief, let's breakdown the five key insights for Mastercard's move into web3. 

Five insights for Mastercard's move into web3. 

Mastercard Enters Web3 Music And Its Priceless

Solana

Yesterday we looked at Flow, today we're going to peak under the hood of Solana.

A peak under the hood..

Blockchains for Brands: A Review of Solana

porsche art basel

Just one month ago, Porsche launched a new Twitter handle dedicated to its entrance into web3.   Unlike Starbucks or Nike, Porsche isn't looking to onboard their existing customers.   Instead, Porsche wants to dive deep into web3 culture.

Unlike Starbucks or Nike, Porsche isn't looking to onboard their existing customers. 

Porsche's community building strategy

ethapss lacoste

In the summer of 2022, Lacoste officially launched its first NFT project titled “UNDW3.” The collection, pronounced “underwater,” plays to the brand’s crocodile motif as it brings the heritage label to Web3.

The tools needed to link NFTs to Apple and Google wallets

How Lacoste is leveraging NFTs with ethpass

hello world

Today marks the official launch of Jump News—a media startup whose purpose is to be a resources for the next generation of brand builders innovating in web3 and beyond. 

Today marks the next era of Jump News and the Sky Club community

Announcement: Jump News Is Live

Polygon

While most of the world is winding down at the end of the year, we're getting our hands dirty.

Polygon established itself as a favorite among bellwether brands in 2022

Blockchains for Brands: Polygon's Breakout Year

Buy your official news rocket NFT on Opensea!

Jump News Rocket Square

Jump News Genesis Rocket

SET_TILE Small Bottom

An innovation studio that brings Web3 experiences to life.

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