Brand

nvidia.001

In this interview, conducted on the occasion of this week’s GTC, Huang share's why we're living through AI’s iPhone moment

Nvidia CEO Jensen Huang About AI’s iPhone Moment

Sky Club

jump news perks

The perks portal offers exclusive benefits and rewards to Jump News and Sky Club token holders, providing holders with unique and valuable experiences.

The perks portal offers exclusive benefits and rewards to Jump News and Sky Club token holders.

Say hello to JUMP Perks

writers group season one

Sky Club community members are invited to join season one of the Jump News Writers Group.

JUMP News Writers Group launching this week

amazon

Speculation around Amazon's NFT plans are running wild.

Amazon NFT marketplace launch and plans

Education

stacks

the new Stacks upgrade makes building apps for Bitcoin easier. Let's dive into it and simplify everything. 

The new Stacks upgrade makes building apps for Bitcoin easier. Let's dive into it and simplify everything. 

The Ultimate Bitcoin Layer is almost here 

Gucci-Logo2.png.001

Gucci announced a multi-year partnership with Yuga Labs, the web3 leader behind popular NFT collections like Bored Ape Yacht Club (BAYC), CryptoPunks, Meebits, and 10KTF.

Gucci x Bored Ape collaboration is on its way

state of the union

We're thrilled to announce the Jump Web3 State of the Union, a virtual event that will bring together the best minds in the web3 space to discuss the latest trends and insights.

JUMP Presents: Web3 State of the Union

Entertainment

The NBA app will soon allow you to overlay yourself on another player in a live game so that it looks like you are that player. Yes, it’s as strange as it sounds.

The NBA app to let you become a live player, digitally at least

web3 brand builder

We’re excited to showcase the incredible members of our community—sharing their stories, insights, and products with you.

Tara shares her thoughts on all things brand loyalty. What it actually means, how brands can foster it and the role Co:Create can play in helping brands unlock the power of their community. 

Tara Fung, Co-founder and CEO of Co:Create

PTP collect

The first In-Article Token published by Jump News—Press to Publish.

The first In-Article Token published by Jump News—Press to Publish

In-Article Token Announcement

Regulatory

OPENAI

It won't be long before every app we interact with has AI magic dazzling your experience. 

OpenAI releases GPT-4

usdc

For the crypto industry, even if you didn't hold funds with SVB, you were likely exposed to the risk via USDC, a token run by Circle. 

How Circle's USDC token could have been affect by SVB collapse

Today’s Web3 Brand Builder is Connor Kelley, CEO and Co-Founder at Flaunt, the world's first enterprise web3 loyalty management platform.

Connor Kelley, CEO and Co-Founder at Flaunt

upside.coop

The promise of web3 though is its ability to facilitate ownership of digital networks, something that's desperately needed as more and more of the value we all create is done so online.

The ultimate loyalty, referral, and engagement tool

7 Step Guide For Community Ownership

In this profile, Jason shares the latest in web3 scam tactics, how the role of the growth marketer is changing, and his thoughts about community’s role in product success.

Jason Hinojosa—Director of Marketing @ Web3 Builders & TrustCheck

power of attribution

Reframing IFTTT (If This Then That) user engagement and gamification based on tokens and smart contracts.

Power of attribution in web3

youtube

Google-owned YouTube has appointed Web3-friendly exec Neal Mohan as its new CEO

YouTube sets web3 course with new CEO

In this profile, Thiago shares thoughts on how legacy brands can think about decentralization, the findings of his master’s thesis and Niftify’s journey from a consumer-facing marketplace to enterprise software.

Thiago de Marco, Head of Marketing at Niftify

spatial metaverse tour

Meet fellow JUMP community members and learn new skills while exploring the metaverse.

Metaverse Tour—How to Join and Participate

jump news daily

Jump News is for brand builders who want to innovate in web3 and beyond. To live up to this promise, we believe that our own brand should be built around web3 fundamentals. But why stop there? Why not also share our lessons and insights along the way?

For brand builders who want to innovate in web3 and beyond

Jump News Daily

starbucks odyssey

There are 27.4 million rewards members, and this makes up 53% of U.S. revenue. To think Starbucks is just playing around with web3 would be a huge mistake. 

Yesterday the first NFT stamp was released for Starbucks Odyssey

Behind the scenes of Starbucks Odyssey

Solana

Yesterday we looked at Flow, today we're going to peak under the hood of Solana.

A peak under the hood..

Blockchains for Brands: A Review of Solana

nat geo

National Geographic has jumped into web3 with the launch of their first NFT collection.

Launched on Polygon with support from Snowcrash

National Geographic Launches NFT Collection

ethapss lacoste

In the summer of 2022, Lacoste officially launched its first NFT project titled “UNDW3.” The collection, pronounced “underwater,” plays to the brand’s crocodile motif as it brings the heritage label to Web3.

The tools needed to link NFTs to Apple and Google wallets

How Lacoste is leveraging NFTs with ethpass

Today kicks off our new series, Web3 Brand Builders. In this series, you’ll hear from Sky Club members who are building the next generation of web3 native brands.

This interview is a part of our Web3 Brand Builder series, featuring Sky Club community members.

Onboarding a billion people to web3 — Jeremie Cabling of Wally

Super recap

This week's biggest headlines from the wild world of web3 and beyond.

The #1 weekly recap for innovative brand builders

Super Recap Friday: February 3, 2023

Today’s web3 brand builder is Louise Ivan, Co-Founder of Ryder. In this conversation Louise shares how the Ryder team is bringing the digital world into our physical one, what it’s been like to build a crypto consumer good, and his learnings along the way.

In this conversation Louise shares how the Ryder team is bringing the digital world into our physical one, what it’s been like to build a crypto consumer good, and his learnings along the way.

Building a web3 hardware brand — Louise Ivan Co-Founder of Ryder

This conversation gives you an inside look into how the Polygon team is guiding its massive growth. We also dive into Chad’s thoughts on community, marketing, and what’s next for Polygon’s uber-successful scaling solution.

An inside look at how the Polygon team is guiding its massive growth.

VP of Ecosystem Marketing at Polygon — Chad Hugghins

Yuga Sewer

While the teaser video is NSFW, and the game itself will not appeal to many reading this, the fundamentals are important to study.

The first game from the creators of Bored Ape Yacht Club

Yuga's Next NFT Launch: Sewer Passes

blockchain for brands

The first major collaboration between a brand and blockchain was between the NBA and Flow back in 2020 when they launched NBA Top Shot.

As more brands enter web3, which blockchains will lead the way?

Blockchains for brands

cointelegraph

The program aims to "help web3 companies boost their media presence, community growth and brand awareness." You can read a full overview of the program here. Startups exchange equity to enter the program and receive one to three years of support. 

Cointelegraph, one of crypto's leading media brands, launched an accelerator program seeking to support web3 startups. 

Builders helping builders

Meme Land

Memeland was created to "bring ownership to every community in the world."  It is billed as a web3 venture studio that's building and investing in social products for community, with community. 

Memeland is an NFT project launched by 9gag, a Reddit style meme website launched in 2008 and headquartered in Hong Kong.

Case Study: Memeland's NFT Launch

Mastercard Web3 Music Accelerator

You may have seen the news that Mastercard launched an artist creator program. For today's brief, let's breakdown the five key insights for Mastercard's move into web3. 

Five insights for Mastercard's move into web3. 

Mastercard Enters Web3 Music And Its Priceless

Tiffanys Cryptopunks Pendents

Today I want to share my key takeaways on Tiffany's execution. If you have any to add please reply and share yours. I'd love to hear them.

When Tiffany announced it would create custom pendents for Cryptopunk holders, the brand showed the world just how powerful web3 can be.

5 Insights: Tiffany x CryptoPunk Pendents

Fashion as tech

You know you're living through a period of great innovation when the world of fashion goes through an evolutionary leap.

The web3 fashion industry crossed $1b in 2022.

Fashion has always been about technology

Jump 2022

Kicking off 2022, Morning Brew wrote a really nice article in January highlighting the Jump Community as the Discord community where marketers learn about web3.

Let's look back at our own 2022

Highlights from 2022: Jump News and Sky Club Community

flaunt

First official Salesforce Partner offering web3-powered loyalty solutions to help enterprise brands

Enterprise Web3 Loyalty Platform — Flaunt

doritos

The chip brand is launching its web3 initiative with a campaign that kicks off tomorrow, February 8.

Those who engage will have a chance to win NFTs from high value collections such as RTFKT and Meebits.

Doritos launches web3 initiative

top nft tools for brands and agencies

Curated tools to build and launch NFTs

Top NFT Tools for Brands and Agencies

nike

Through a series of challenges and contents, Nike aims to surface a new kind of creative direction that is community driven.

The brand is launching the .SWOOSH Studio where the creative director is "you"

Nike brings .SWOOSH to life with its first co-creation challenge

vv checks

If you're not aware of the VV Checks project, you should be. This project perfectly showcases how NFTs allow memes to capture and hold value.

This project perfectly showcases how NFTs allow memes to capture and hold value.

Culture is the currency and NFTs capture the value

research library

This past Sunday I spent about five hours scanning and organizing some of the top web3 trends reports. Below is a screenshot of this Google Sheet. 

The largest analysis of web3 research and reports

 Jump Research and Reports Library

blockchain adoption

Today's brief is something that should land on the desk of every brand and agency executive.

The web3 industry is about to break through a critical adoption phase and we have some strong data points to back it up.

Where does web3 adoption stand?

The #1 weekly recap for brand marketers innovating in web3 and beyond

Super Recap Friday: January 20

Super Recap Friday: January 27, 2023

doodles

While Flow has established great relationships with icon brands, it has not faired so well in terms of attracting web3 native projects. That all changed when Doodles announced it would be expanding its ecosystem by building on Flow's blockchain.

Doodles founder, aka Poopie, outlined three main reasons.

Why leading NFT brand Doodles moved to Flow's blockchain

There's a lot of buzz around Amazon launching an NFT initiative. The current speculation is that Amazon's NFT initiative will launch this spring. The implications of Amazon entering the space verses other tech giants is quite substantial.

There's a lot of buzz around Amazon launching an NFT initiative.

Amazon's Web3 Strategy: B2C and B2B

porsche

A total of 7,500 NFTs were made available, but as of this writing just under 1,500 have been minted.

After struggling to mint their full supply, here's what the iconic brand should do next.

Porsche's Next Move

Super Recap Friday: January 6, 2023

Flow Blockchain

If you're deep into crypto and web3, Flow is often an after thought.   The hardcore web3 community pays very little attention to Flow. Yet, the lineup of brands building in the ecosystem is nothing short of impressive. 

The list of brands partnering with Flow is impressive.

Which brands are using Flow's blockchain?

This week the world's number one selling NFT project announced a game which means we're at the starting point of Web3+, the stage where real businesses emerge. 

Our weekly rollup of the top web3 news for brand builders

Super Recap Friday, 13 Jan 22

liquid death here

Founded in 2019, Liquid Death is now valued at $525 million.  They sell 16.9 US fl oz "tallboy' water cans with a promise to "murder your thirst"

Founded in 2019, Liquid Death is now valued at $525 million.

Liquid Death's Murder Heath Death Club PFP

This is the third iconic brand we've covered in three days. Between Starbucks, Porsche, and Nike, we're going to build some incredible real-time case studies.

Over 150,000 brand NFT IDs have been created

Nike opens up .SWOOSH IDs

porsche art basel

Just one month ago, Porsche launched a new Twitter handle dedicated to its entrance into web3.   Unlike Starbucks or Nike, Porsche isn't looking to onboard their existing customers.   Instead, Porsche wants to dive deep into web3 culture.

Unlike Starbucks or Nike, Porsche isn't looking to onboard their existing customers. 

Porsche's community building strategy

hello world

Today marks the official launch of Jump News—a media startup whose purpose is to be a resources for the next generation of brand builders innovating in web3 and beyond. 

Today marks the next era of Jump News and the Sky Club community

Announcement: Jump News Is Live

Polygon

While most of the world is winding down at the end of the year, we're getting our hands dirty.

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